Cambia Lingua

RapidEye for Agriculture
Provides a huge amount of images that allow the extraction of accurate and timely information relevant harvest.
Very High Resolution Data
Using scenes acquired by satellites with very high spatial resolution has opened additional application scenarios in a very small scale, typical of administrations and local authorities
Geographic Information System
Organized set of hardware, software and people, aimed at the acquisition, management, analysis and visualization of alphanumerical and graphical information related to a given territory.
Land and Geology
Knowledge of spatial features and their evolution in time, is the starting point for an optimization of management. To do this, the process of study and planning, may be supported by GIS solutions (like geographic databases and geographic information systems)
Smart Cities
Iptsat develops projects of infrastructure and harmonization of geographic data within the municipalities, making them accessible and usable by the greatest number of users possible through conversion to open data and publication in catalogs and webgis.

Marketing and Statistics

Geomarketing

GEOMARKETING means the use of geography in order to make more effective and efficient decisions and activities related to communication, the sale, distribution and service to customers.
Thanks to the company, firms exploit the spatial dimension of a lot of data, continuously produced by various sources of information, internal and external.
We can summarize the spatial of a given dimension with the simple word WHERE. Where information is relevant in the marketing process because the geography becomes a unit or even the prime unit of analysis of sales data. In this context, the sequence information becomes: WHO DOES WHAT - WHERE. The first two data (who does what) bind well to the territory in which they are produced and turn into information relevant to making a decision.

"Where" can have many meanings, depending on different decision-makers:

  • where our customers live?
  • where they work?
  • where they go for shopping?
  • where they go in their free time?
  • where are located our competitors?
  • how you configure the RPM visits of our sellers?
  • what are the best locations to open new stores?
  • where are banks, government offices, attractions and entertainment? and so on.

Many operators may be interested in geo:

  • All companies, operating on a large scale, have a portfolio of assets geographically dispersed. Consider, for example, branches and agencies of large banks, insurance companies with similar agencies, outlets characterized by signs spread throughout the country or even the world, companies while formulating their global strategies, develop and oversee relationships with great attention
  • All small businesses that have a large customer base but highly concentrated from a geographical point of view (think only to a clothing store). These companies derive their strength and their own food from the territory in which they are located
  • The private and public institutions operating in the utilities sector, providing services to individuals who live or transit through the territory, both to businesses located in the same territory: energy, telecommunications, etc..


Example map
Example map

Statistics

Geostatistics is a branch of statistics that deals with the analysis of geographic data. The classical field of application are the Earth sciences, especially in Geography, Geology, Environmental Geology, Ecology, Meteorology, Agronomy. It is also used in other fields such as economic analysis, epidemiological studies, etc..

Geostatistics is concerned with assessing the spatial correlation of the data, trying to determine whether the observations made in the neighboring points are actually more of a correlation than observations placed in distant parts. The goal is then assess how the correlation function of the vector in various separation considered (therefore distance and time). The study of the spatial continuity and the necessary exploratory study of data to analyze in great detail the phenomena analyzed, allowing them to understand the structure of statistical and spatial data in terms of physical and chemical processes involved.

In addition to map numbers and tables it becomes easier if associated with maps and geographical details that is capable of rendering intelligible data already in itself complex.




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© Copyright 2015 - iptsat s.r.l. - note legali | P. IVA 01882071002 | mailto:valerio.caroselli@pec.it